WILD BUSH LUXURY

web / campaign
CHALLENGE

Wild Bush Luxury and Taylors Wines collaborate through their new partnership on a series of travel experiences that enhance the exclusive Arkaba property in South Australia’s Flinders Ranges; reconnecting guests to the bush through experiences that are natural and quintessentially Australian.

SOLUTION

We launched with the unveiling “Your Wild Bush Story” digital campaign, which has been thoughtfully designed to drive awareness and inspire travelers to explore Wild Bush Luxury’s unique Australian experiences through a series of sensory cinemagraphs, which invoke the emotional feelings of being immersed in the bush.

RESULT

The storyboard campaign takes online guests on a journey through a sequence of luxury outback experiences, encouraging them to create their own “Wild Bush Story” for the chance of winning an exclusive stay at Arkaba Homestead or an Arkaba Walk adventure. En route to the chosen prize, the winner gets the chance to experience being a winemaker at Taylors Wines.

Project generated within the award winning digital creative agency circul8 in Australia.