The Magic Glucojel Tree

Facebook App / social

CHALLENGE

Glucojel has launched a new mint flavour to its range, making it the first mint jelly bean available in Australia.

SOLUTION

We create a Facebook Game that functions to make users aware of Glucojel’s new mint flavoured jelly bean and provides prizes that users can win by growing their own Magic Glucojel Tree.

RESULT

The Magic Glucojel Tree launched and smashed its targets, having about 1.5 million interactions with the game. Visit the site →

Project generated within the award winning digital creative agency circul8 in Australia.