Singapore Changi Airport

web / campaign / social
CHALLENGE

The ‘Connect Via Changi’ campaign is designed to introduce Australian consumers to the Changi Transit Programme, through which passengers transiting via Singapore Airport are automatically entitled to S$40 worth of shopping vouchers.

SOLUTION

Visitors to the campaign website stand the chance to win S$10,000 to spend at Changi Airport and 2 return flights to a destination in Asia of the winner’s choice just by creating their very own Changi Banknote.

RESULT

The programme is a key point of difference for Changi Airport, and a viable strategy to further bolster Changi’s position as South-East Asia’s most popular transit hub.

Visit the site →

Project generated within the award winning digital creative agency circul8 in Australia.