Hawaii Tourism wanted to distinguish themselves from other island tourism destinations in the Pacific available to Australians and increase bookings made during the off peak period.
What truly makes Hawaii a paradise is the spirit of aloha that shines through in welcoming smiles, friendly gestures and warm greetings. Paradise begins with Aloha.
Over 1 million interactions were made with the campaign, with an almost even dispersement of engagements per island.
Project generated within the award winning digital creative agency circul8 in Australia.