Paradise begins with Aloha

campaign / web


Hawaii Tourism wanted to distinguish themselves from other island tourism destinations in the Pacific available to Australians and increase bookings made during the off peak period.


What truly makes Hawaii a paradise is the spirit of aloha that shines through in welcoming smiles, friendly gestures and warm greetings. Paradise begins with Aloha.


Over 1 million interactions were made with the campaign, with an almost even dispersement of engagements per island.

Project generated within the award winning digital creative agency circul8 in Australia.