Nostalgia – it’s delicate, but potent. It’s a twinge in your heart far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards… it takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It let’s us travel the way a child travels, around and around, and back home again, to a place where we know are loved. – Don Draper, Mad Men
We’re time travelers. We recover memories of the past to create our future. Inspired by the sense of nostalgia, as a feeling generated by the memory, my project is to create a corporate identity for a store exclusively dedicated to the recovery and redesign of retro objects. The recovery of these objects from the past allows us to create an emotional bond with our customer.
Project featured on Branding Served – Behance